Selecting a name for your business is one of the most important things you will ever do. The beauty of the internet is you can reserve many domains which will lead to your main identity.
Here is something you may not think about: is your business name easily miss-spelled? Why not reserve the domain name of the miss-spelling and have your IT provider point this domain directly to your main site?
Do you know how people are finding your site? If you see a recurring search theme show up for visitors to your Web site, why not reserve the domain for that as well. For instance, say you own a coffee shop at Five Points in Atlanta and the name is WG’s Coffeehouse (for world’s greatest coffee). While establishing a new brand is challenging, it’s even more challenging to have people find you.
By doing a little research, we find that the number one search for coffee in Atlanta is “Atlanta coffee” but you are in a distinct neighborhood, so why not reserve the name Atlanta Coffee Five Points and have your web provider redirect this name directly to WG’s Coffeehouse. The power here is in the search. When your domain name matches search terms, then the higher your ranking will be in the engines.
What about your tagline? Is the domain reserved for that too? More on names later.
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