Are there any new marketing campaigns out there? I just ran across some new campaigns for radio, church, and the Web – all proving that you don’t need mammoth words to create visual imagery in someone’s mind. Here are some examples I’ve seen and heard:
A radio commercial, “Have a luau in your mouth” Mentos. Now that is a powerful use of words! See some of my comments on words here.
I saw this while driving on a church sign: “Dusty Bibles Lead to Dirty Lives”.
This is another great use of words even if you don’t look at the visuals! You will love this new viral video pitching a crazy new product using the Colgate brand.
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