Look – we’re using the QR Code
Many management teams have been wowed by marketing firms and in-house gurus with the latest in technology. Those were my immediate thoughts as I passed by this billboard featuring a giant QR code in the North Carolina Mountains.
While traveling at 60 mph should I hold my phone out the window and take a quick photo? And what was the name of that website? (By the way, I stopped to take this photo on my second pass).
It’s new, and it looks cool, but is it functional? Several things should be asked when implementing a new marketing strategy, and these principles could be applied to many marketing campaigns:
1) What audience am I trying to reach?
2) Is this technology too advanced?
3) Is this a recognized symbol?
4) Where can an explanation be given?
5) What is the takeaway?
6) Does this create brand awareness?
7) How do we measure the results?
What would be an effective way to use the QR Code?
Perhaps this billboard is not the best use of the QR Code, and hopefully this billboard marketing campaign was combined with print in magazines or newspapers. What if big name brands used the QR code?
- What if Trip Advisor legitimized their services by teaming up with hotels to use a QR Code upon checkout for comments and accolades? This would validate posts, and complaints could no longer be made by people who have never stayed on the property.
- What if Yelp implemented the use of the QR code with a receipt from a restaurant?
New technology is great if it offers value and can be useful to the consumer.
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