While visiting Asheville recently, I ran across a local magazine reminding me that what you do should be included in your company name. If your tagline can reinforce what you sell or further describe the service you provide, then you have really hit the jackpot.
If you happen to have a limited marketing budget (and most do these days), then it’s critical you stick to this strategy. Think of some everyday brands and go back in time for just a moment. Without millions of dollars worth of advertising you would never know what Arby’s does, or Zaxby’s, or even Wendy’s. In the burger wars arena – Burger King would have to be the crowned winner for immediate awareness.
Here are a few vivid examples I ran across in The Laurel of Asheville magazine:
The Organic Mechanic – www.organic-mechanic.com
The Energy Xchange – one of the first studios in the world to be fueled by methane gas in Burnsville, NC – www.energyxchange.org
A Bee Lovers Garden – Bee a solution to sustain the species: www.Abeeloversgarden.com
Greenlife Grocery is a natural foods grocery and café. www.greenlifegrocery.com
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