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Posts Tagged ‘advertising real estate’

Bigger is better in advertising right?

I opened the morning paper and saw a full color page advertisement on the back page of the front page section.   Sitting there taking up valuable real estate on the page and at a premium price, is a BANK ORDERED COASTAL WATERFRONT LIQUIDATION SALE .  Ok, bait me – where is it?  The east coast is sort of a large swath of land.  I can get ocean access with a free boat slip for only $34,900 .. ok if this is for one day only why is the price firm?  There is no website to look at and only a number with an extension.  The extension tells me this is some huge conglomerate and I really don’t want to go on a cruise, or take a tour of something to get a good deal on some land I have no idea where it’s located or even in what state.  I wonder what the success rate of phone calls is?  For me, a website would help answer all my questions and validate who is really selling the property and give me a map for directions.  Maybe the website would offer an email address for questions.   This advertisement could have improved with a well thought out marketing plan.

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