While most of Facebook is behind a login and password, a Facebook Fan Page is public. This helps market your company or organization by gaining visibility on the web and also through the search feature in Facebook. Having a fan page from an administrator point of view does have its advantages:
You don’t have to accept or reject friend requests
No flower bouquets or farming chores are posted
Information posts are made by the entity, not various administrators
All news has the look of one voice
I’ts easy to send updates to all fans (just like a group)
Bonus: You get free publicity every time a new person becomes a “fan”
