The Scripps team had some powerful social media insights when speaking at the American Advertising Federation’s Behind the Brands Conference held in Knoxville on August 29. Because I see so many variations of communication, and cringe at so many, these are my key takeaways from Katie Granju and Chad Parizman of HGTV and Scripps:
• Have a key person in your organization to handle your social media channels – someone who knows how to engage in conversation and the social aspects of communication in social media.
• Each platform has a different kind of communication, so NEVER automate your twitter to other mediums (it’s like being fluent in many languages) so make your message effective and leverage in each platform.
Whenever someone asks me about social media, I always tell them not to automate Twitter, as I have truly seen my own friends go on a rant threatening to block other friends for this. I’ve mentioned in my blogs many times … so this is some REAL validation from large users!
Below are seven more tips I captured by breaking down a few of the major ideas into some practical steps.
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