I spend a lot of time on Facebook and run into small business pages that have a lot of basics missing. Here are a few tips to make your page user friendly, while offering more visibility and interactivity for your small business:
1. Right on the home page above the Info box – be sure to put a clickable link to your website by using this format: http://www.
2. If you have a retail location - put the address to your shop in the info box to save a step for users.
3. Make it easy for people to get in touch with you – you can also put an email link in the info box.
4. Be sure to add some photos of you or your operation.
5. Take photos of people who come into your shop or restaurant and tag them on Facebook.
6. Make it fun – Take photos of people at events you attend, upload them on Facebook and tag ‘em.
7. If you have a restaurant – create a tab and have your menu part of your Facebook page.
