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How Social is That & What Would Dave Ramsey Do?

New Parenting Tactics Emerge on Social Media

By Cathy Rodgers
This blog post also appeared on Marketing Mel Feb. 13, 2012

Dave Ramsey the Practical Money Manager

Dave Ramsey the Practical Money Manager

With the viral spread of a Dad trying to teach his daughter a lesson on Facebook, it gives one pause to think of what the long-term effects of social media are, and what the long-term effects are on all the relationships involved.

Is this too much family information gone public?  What is the impact of all this personal information?  Where does it all end?

Many view the incident of shooting the daughters computer as a total act of anger, but as a parent myself, I view this as a total waste of money (plus I know I will have to shell out money for something later because teenagers are not cheap). Having a lot of friends who are Dave Ramsey providers, I receive frequent tips, hints, and “think before you do that” lessons.  I wonder what the financial guru himself would say? 

All opinion aside, people from all over the nation have either sided with this father or decided to hate on him.  The sad thing is the father is a small business owner, yet has generated as much hate and love as a politician.  I wonder if he is prepared for the impact this will have on his business?  This could be considered a PR crisis.

 Here are a Few Insights About the Laptop Shooting Dad

  1. If you are a business owner, everything you do or say on social media channels can be judged in relation to the image of your business.  You may be the best at what you do, but business is conducted based on relationships.
  2. Relationships tend to have a “ripple” impact within a business community.  If the talk of the cocktail party is the video dad and some think he is a “psycho” or “angry”,  yet others already have loyalty to the business, will that lead to loyal clients sending more business referrals as they put their own reputation on the line? 
  3. Even if the father decides to get out of the limelight and takes down the You Tube video and deletes his personal Facebook page, will it all be forgotten?  At this stage, the whole subject has achieved the “tipping” point in information sharing and can continue to be talked about as much as murder in a small town.
  4. What is the impact on others?  This short list shows how far reaching social media really is. I wonder if the father thought about the impact this video would have on all the people effected (and how they digest and respond to the information within their own homes and families). 
    1. His own daughter, Hannah.
    2. All members of Hannah’s immediate and extended family.
    3. All of Hannah’s close friends.
    4. The parents and grandparents of those friends.
    5. Hannah’s church family (or sports teams).
    6. People who do business with the father.
    7. People who live and work in the town they live in.
    8. Vendors and business partners of the father.
    9. The teachers in the school Hannah attends.
    10. Hannah’s future opportunities for high school, employment and college.
    11. There are more …

 I invite you to view this video for yourself with relationship building in mind.  

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Three Things I Learned About Social Media at the Inbound Marketing Conference

Personalization seemed to be the theme of the IMS 2011 conference, which translates to making it easy for others to communicate with you.  These are just three practical takeaways I learned and wanted to share.

  1. Your Twitter Identity.  When several panelists began sounding off their Twitter ID’s with underscores and numbers my friend and I breathed a sigh of relief for our names (Mine is @7wavescathy)
  • Make sure your Twitter handle is easy and memorable
  • It’s easy to change your Twitter ID, and you don’t lose any followers. Just go to Profile/Edit/Account
  • I had to rebrand myself about a year and a half ago and was totally surprised how fast my new name was recognized.

2.       Google Plus

I had my toe in the water when it came to Google Plus, but now I’m really there. Google dominates the search market, so you should be plugged into Google Plus to give your business extra search exposure, while creating circles for people you want to learn from and “socialize” with.  I’m just getting my circles started, so join me!

Guy Kawasaki

Marketing Mel, Guy Kawasaki, and 7 Waves Cathy

I just tested out my first upload with a photo after meeting Guy Kawasaki. (this was a thrill and he has the best sense of humor!).

Say it with pictures:  In order to upload photos to Google Plus, you just need to download the app for your iPhone, Droid, or SMS for your smartphone.  If you have a Droid, be sure the Google Plus gmail account  is in under the Gmail icon and not added under the “mail” icon.

 

 

 

Watch Chris Brogan tell you why you need to be on Google Plus:  Presentation Video

3. Facebook Photos

Since the conference, two people have asked me how to upload photos to a Facebook business page, and one person during. 

1. Simply go to “edit” your page and look for Mobile

2. Then look for the mobile email address for your page. 

3.  It’s easy, just send the photo taken on your phone to the email Facebook has set for your business page and label the who/where/when in your upload. 

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Facebook – It’s All About the Numbers? Think Again

Number Now Serving on the Pipeline BlogWithout a website, Facebook can easily be the base of operations to get news out about your business or organization.

Creating community and making a buzz among your friends – that’s one of the main goals I see accomplished in Facebook, along with tagging friends in photos, connecting with new friends, and sharing information across many social boundaries.

At each stage of connection, other people see the activities and photos posted by a person in the community and on the branded page, and it’s all backed up by FB statistics.

Swimming Upstream
This is the story of a national brand with branches located in cities across the United States who decided to take the opposite approach.  I certainly don’t mean to downgrade the efforts and well meaning plans of others, but sometimes things don’t appear the same on the user level, and I think the brand will suffer.

This nonprofit brand decided to delete all the grass root level Facebook pages across the state which represented different communities and individuals who had fewer than 500 friends each.  The organization pledged to create links on the left side of their main page to each community page from the main state page.

Wait, all the individual pages were deleted so there was nothing to link to.  At this time, Facebook only allows five page links to show up on the left hand side of a business page (but does allow you to change rotation of which ones appear).

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Looking for Instant Success? Social Media is Not your Answer


Instant SuccessMy friend Gary at G Social Mediarecently penned these words on Twitter:  “Do you want to get rich overnight? #SocialMedia is NOT the way to make it happen. #SM is like farming. You plant, water & hope it grows”.
 
Social media really takes time to develop.  Here’s an ironic report of expectations.  Last summer, a client chose to suspend their social media campaign and contest after running only one week with no instant results.

 Unfortunately, in the world of instant, not every click, like, or mention is not going to get you an instant sale.  But conversations and building relationships may lead to purchases or partnerships in the future.

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How to Post as Your Business on Facebook: A Guide for Newbies

We get a lot of questions about Facebook, and there do seem to be many steps for each action.  This is a simple guide I put together for one of my clients, and I hope it helps you:

Facebook Lessons from Seven Waves MarketingTo go to another Facebook business page to make comments as your brand, just follow these easy steps:

First, go to your page:  ex. Acme Roadrunners
Look to the right under Administrators and click “Use Facebook as Acme Roadrunners”
1. Go to the search bar and look for “Wile E Coyte ” or your page of choice.
2. Click “share” under the article you want to appear on your Acme Roadrunner page and it will post to your page.
3. You can make comments if you like.
4. Remember – you are signed in as “Acme Roadrunners”
5. Click on Account (upper right) and “Switch back to” your personal profile
Plan B

 

1. Go to the page you are interested in from your personal profile
2. Find the article
3. Click on the time posted (like 6 hours ago) right next to the share button
4. Now go to the address you see in your Explorer bar:  www.facebook.com ………
5. Copy that link
6. In the  Facebook search bar go back to “Acme Roadrunners …”
7. Click on the “link”button over write something
8. Paste your address here
9. Make a comment if you like.
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