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Archive for the ‘Blogging’ Category

Blog with Purpose and Make it Your Own

If there is anything we all learned from American Idol, it was Simon and the team saying “Make the song your own”.  Sure – we all get ideas from one another, but it’s probably a good idea to make the concepts you read about from others totally your own and not plagiarize.

Providing a practical business or social media application is one of the best ways to create brand new content – especially after you have tested.

So the art of stealing other’s ideas on the web has certainly been going on for quite some time, and now there are even personal attacks going on within the blogging community in response to tweets.  Isn’t it amazing how people react and respond to the written word?

Make your words count and blog with purpose, while not getting caught up in the fray of criticism of others.  Here are suggestions

1.    Offer insight and tips for social media users.
2.    Share a piece of knowledge from your industry.
3.    Have you made a new software discovery?  Let others know how it worked for you.
4.    Write about a service you provide and why others need it.
5.    Tell others about the benefits or unusual features of the products you sell.
6.    Show photos of real people using and enjoying your products.
7.    Write about how you solved a difficult customer problem.

Yes, the rule of thumb is to make blog entries novel length and blog a lot, but contrary to the normal rules, life at the Marketing Dock doesn’t seem to work that way and surely we don’t want this reputation:

From the Urban Dictionary Blog Definition 1. “A meandering, blatantly uninteresting online diary that gives the author the illusion that people are interested in their stupid, pathetic life.”  And Bloggers= “Modern day hippies”.
Blog #2 “those written by people who are experts on a topic they’re writing about, and their posts can be very useful to other people who are working on similar things. Such blogs are very informative, and have a purpose.

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The Story Behind your Business – Tell it in a Blog

While reading a summer novel, I nearly choked when I ran across these lines: “ A blog.  I see.  Well, to my way of thinking, all blogs do is put all your thoughts out there for anyone to steal for their book or their magazine article.  You’re just giving it away.  Maybe.  Ain’t no maybe about it.”  …  “but everyone blogged – everyone with too much time on their hands that is.”   From Return to Sullivan’s Island by Dorothea Benton Frank.

Is your blog really a place for others to steal ideas?  Maybe (more on this later) – but why not take the risk and get your story out there.

At Seven Waves and The Marketing Dock – we know blogging opens the front door of your business, inviting people inside to see what you do.  It’s a great way to tell success stories, promote your clients, and even interact and attract future business partners.

Who can tell the news you have better than you?  Don’t wait to be interviewed – tell the story of your business in a blog and be sure to share some photos.

What are you waiting for?  Tell your story.

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Go Ahead – Start your Blog

I always say a blog is the best way to promote what goes on behind the front doors of your business.   Some people tell me, “I just run into blogs with random thoughts that seem pointless”.  My response?  Well did that make you think differently about the subject or even inspire you to take an action?  Then it worked.

I just read the latest post by Copyblogger which reminded me there are still a lot of newbies wanting to start a blog or stuck in the writing part.  I run into this everyday because marketing your business takes a lot of effort on your part but we need some inspiration to keep us going! Don’t be intimidated by the fact a lot of people say you have to blog every day but don’t space it too far apart either or your readers could forget about you.

Take a look  at Copyblogger’s  latest post with tips for developing your blogging muscles here.

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