Want more web and foot traffic? Create new content Writing tips for the small business – my top 10 list. Every business should have a blog – it’s the best way to let others know about all the improvements, new products and services you offer. The blog or website should be the hub of ALL your marketing efforts – not Facebook. Of course you want to share on Facebook, but what if there was a service
Read more →The Benefits of Blogging. Power of Influence has moved to the web. It’s clear we are no longer solely influenced by rock stars, TV shows and hollywood. According to Mark Schaefer, “Content that moves is power.” He calls it the 7th weapon of influence, referencing his book, Return on Influence. He is also the author of Born to Blog. Mark recently spoke at the Solo PR Summit, where he said, “Influence has been democratized – it’s no
Read more →Easy Promotional Tools Email is a common denominator for getting the word out about your products and services and should be part of your primary marketing strategy. According to Silverpop, “Click through rates are still higher than online advertising.” That’s 3.1 percent average click through in the U.S., according to their 2012 study. So in practical terms, if you build a list of 10,000, then you’ll likely have 1,500 people open your mail and around 300
Read more →Seven Waves Marketing Celebrates Three Years in Business It’s been three years since Seven Waves Marketing opened the door for business. Many things have happened since that first day, which include classes, campaigns, crashes, research, changes in partnerships, technology upgrades and making new friends. Here are some things I have learned along the way. Starting a business is a process and so is the development of a three-year-old child. Checklist for a Three-Year-Old 1. Can identify
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