This is where we get to share our ever-evolving point of view on the world of Social Media, PR and Online Marketing. Follow us or bookmark us and we’ll keep you up-to-date on all our latest and greatest findings.
Social Media Marketing to Help Others
My friend just told me her husband saw a car pulled off on the side of the road with out of state tags and the car door opened over the weekend. This was on a road they frequently traveled. He thought something was wrong, so he phoned the local police who said, “it’s not in our district”. Then he phoned the county police who said, “It’s not in our district”.
When running another errand during the same day, he noticed the same car. So he stopped and found a woman slumped over her steering wheel. She was clearly disoriented and in shock. Her husband was slumped over in the passenger seat and had died of an apparent heart attack. Then he had to physically go get the police to come and help. The discovery happened on a Sunday, on a well traveled side road right beside a high school with several churches on the same road! The woman had been there since Friday night through the cold, and rainstorms. What? No one helped?
No Regrets.
Our friend who was able to help this distraught woman has no regrets. He is no longer questioning, “I wonder if anyone looked in that car?” He is no longer feeling the tug on his mind saying, “something is wrong, I should help”.
Each and every day new opportunities are available for businesses. I recently heard a marketing “infomercial” on the radio, which summarized that marketers are selling “hope”. Your life will be better if you buy this video, this book, or this product.
Aren’t we all selling hope? Whether you have a product or a service, selling hope means business owners and managers should be helping others, not just talking about themselves.
Some people just think of their single mission for the day, or the week, or the month, and continue to delay interacting with others and helping. What a missed opportunity! Helping others can always come back to us … simply by the human “wow” factor or “If they helped me, I should do something in return”. These interactions happen everyday on Facebook and Twitter.
The great Oswald Chambers says, “people will get blessed, and one or two will show gratitude and the rest will show gross ingratitude, but nothing must deflect us …”.
There are many opportunities to help others around us each and every day. Some of those opportunities may be physically in front of you. Some of those opportunities may be online – it may be taking time to listen. It may be as simple as “sharing” or “re-tweeting” something to help a non-profit in your community.
Don’t Wait for DOA.
Ask yourself, who can I help today? You will be glad you did, and your analytics may prove you should have been doing it the whole time.
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If we ask ourselves what people are looking for when they do a search online, then social media campaigns should make an effort to meet the needs of those searches. Online searches can vary with a wide range of topics, yet all of them break down to these basics: users are looking for ideas, solutions, people, products or information.
Many business owners are overwhelmed by all the options, yet the potential for social media success is worth investigating all the options.
Creating Content for Web Searches
There is always something to create and share within your realm of expertise. You can write a “How To” article or create a video for an even better visual. If you are a photographer, then share your topic with sequential photos on your own blog and on Instagram or Flickr.
Make an effort to create compelling content which will meet an informational need for others. For instance, if you are a balloon maker then you may want to “follow” event planners and organizers because your businesses are already complimentary. At your next event, have photos taken of you and the event organizers and post those on your channel of choice. This creates enthusiasm for your brand. Be sure to use key “content” words within your text and when labeling photos. This will help people find your blog or website.
Pick Your Channels
After creating your content, simply copy the link and paste into your favorite social media network.
Are the people you are trying to connect with on Twitter? Are they on Facebook or Google Plus? Surprising new data just came out from Hub Spot the most effective place for lead generation is on Linked In and it seems the hottest new channel of 2012 is Pinterest. Each of the social media channels can be effective in combination or just by themselves, it just depends on the time you have.
Making it Easy?
Many people choose Twitter as their media hub and “tweet” out all their information from there. I would caution that each gathering place has language of their own and “twitter talk” is not one of them. The human touch of sharing at each point of contact and being real is important.
Even though more companies are putting a process together for “automated” marketing by scheduling posts through Hoot Suite, TweetDeck, or Tweetie, this “push marketing” is missing the point of “social” media. That missing piece is interaction and helping others.
It’s Not All About You
So you’re not the life of the party, but a real “wall flower”? Not to worry, you can still meet others, talk about their event, give someone a little encouragement or maybe just hit a “like” button or “retweet” from time to time. The person on the other end may in turn take a look at what you have to offer, which can begin an online friendship and possible future contact and business.
Unfortunately there is no secret formula for success in social media – it simply takes time, writing, sharing photos and working the social media circuits.
Read more →Look at Your Online Branding – a 101 View
As we rush into 2012, it’s time to reflect by taking a look at the status of your current business marketing, while taking the time to look ahead to see where you are going.
Will you be going toward more healthy fresh marketing or sticking with the “bagged” solutions?
Marketers may be the slowest to upgrade, as we are busy helping others with their web identity or in fear of losing web traffic. But, this writing has forced me to upgrade one of my own community blogs which was on a free site. The domain name had been reserved for some time, but just making the move unfortunately kept getting pushed to the back burner.
Your Home Base of Operations
The hub of all online activity should be on your website or blog. Consider this as your home base of operations, where all original content is parked. This is the branded site you own, and where everything can be launched to share on various social media sites.
Can you identify with any of these seven potential opportunities?
Each of the above opportunities should be the foundation of your online brand. Even though you may hire a professional to help brand your image, or do copywriting to expand your brand, there is still preparation work required by the owner, so start making your list of improvements today.
Does your branded image meet the demands of 2012? Let Seven Waves Marketing help – just drop us a line.
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Just about everyone I know can text, and their fingers were really flying over the holidays. I was invited to parties, given travel updates, had requests to come into the next room, saw a few photos, was wished a Happy Birthday, and even asked for addresses to finish up Christmas cards.
Just when is all this texting too much and how many LOL’s can we take during any given day?
Here is my take on it:
I know I mentioned everyone texts – except my Mom. Well, we can text her, but she just doesn’t want to take the time to reciprocate. Mom gets miffed at my brother who rarely calls, but sends her text updates.
So if I put on my own Mom hat on, then let me say that texting has its place and can be an efficient way to communicate, but texting in business relationships or with a client is probably not a good idea.
My friend Lydia, the author of “Manners that Sell” said, “what a shame to lose the personal touch with only email and texting”.
So I challenge you to freshen up your relationships and use your phone in 2012 for what it was originally designed for – voice communication.
Need to improve your communication for 2012? Let 7 Waves help you plan a strategy, just drop us a line.
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Report after report indicates national advertising budgets are shifting from TV, print, and magazines toward social media. Gigantic budgets paying for TV time and print placement are now paying for social media time at an hourly rate.
Many analysts have also reported social media sites (especially Facebook) are the demise of websites. Say it isn’t so!
With visibility now becoming more affordable, where does this leave your business? I run into owners weekly who say, “I should probably be on Facebook.” Are you willing to spend the time? Then maybe you should not be there.
Is there a plan?
Without a plan or strategy on posting news and events, Facebook would be an empty page. Here are some ideas to help further your online brand:
1) Don’t give up your website – it’s the home base for all your online activity. If you park all your information outside of your website, then someone else owns it. You always want to own your information.
2) Don’t give up on print media or TV – it could play into your social media strategy, but it all depends on who you are trying to reach. (I recommend an exercise in psychographics to help you determine where your customers are). All of the advertising pieces now have the potential to fit together and further your brand.
3) Incorporate your blog into your website, for a place to post current news and photos. This link can then be shared on your social media sites, and works best when there is a lot of information to read.
4) If you have an external blog, make sure there are many identifiers and links to identify this site with the main brand.
5) Having a presence on Facebook is much more than uploading a logo. It’s important to make sure the logo is readable on the news feed, so be sure to resize yours to thumbnail size. Or, create an image sized to fit in the vertical space, allowing the top portion of the logo to appear as the thumbnail.
So what to post?
1. Social media is not just about you, so promoting things that go on within your community or your favorite non-profit organization will help.
2. Helpful tips from your area of expertise or industry.
3. Post “did you know” helpful facts.
4. PHOTOS. Photos. Photos. If you want interaction on your Facebook page, photos are key. Photos of people, events, activities, products, or anything that might tell the story of your business.
5. Make it fun!
