A 2012 Health Check for Your Online Brand
Look at Your Online Branding – a 101 View
As we rush into 2012, it’s time to reflect by taking a look at the status of your current business marketing, while taking the time to look ahead to see where you are going.
Will you be going toward more healthy fresh marketing or sticking with the “bagged” solutions?
Marketers may be the slowest to upgrade, as we are busy helping others with their web identity or in fear of losing web traffic. But, this writing has forced me to upgrade one of my own community blogs which was on a free site. The domain name had been reserved for some time, but just making the move unfortunately kept getting pushed to the back burner.
Your Home Base of Operations
The hub of all online activity should be on your website or blog. Consider this as your home base of operations, where all original content is parked. This is the branded site you own, and where everything can be launched to share on various social media sites.
Can you identify with any of these seven potential opportunities?
- Are there current photos of your company team so potential clients can meet and identify each of you online?
- Is the information on your site totally stagnant and obsolete?
- Is the latest information on your company parked on a free Word Press website blog with a domain name you don’t even own?
- Is all your company information parked on Facebook with no website presence at all?
- Is it clear what your business does to generate revenue? Envision yourself as a first time visitor to your website – what do you see?
- Are all news updates and photos parked on Facebook? (Which could easily disappear – based on past changes) and not on your blog?
- Is there evidence of helping clients on your site with testimonials?
Each of the above opportunities should be the foundation of your online brand. Even though you may hire a professional to help brand your image, or do copywriting to expand your brand, there is still preparation work required by the owner, so start making your list of improvements today.
Does your branded image meet the demands of 2012? Let Seven Waves Marketing help – just drop us a line.
